greenpeacE

ocean of the future

UK Supermarkets generate 800,000 tonnes
of plastic waste every year.

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A truckload of plastic enters our oceans every minute, and by 2050 there could actually be more plastic in the ocean than fish.

So we built an aquarium that was filled with plastic instead of fish. We called the exhibit ‘The Ocean of the Future’ and invited schoolchildren to come and see it.

Distributed using social channels and offline in a series of outdoor ads, Greenpeace’s supermarket plastic petition received 970,00 signatures between April 2018 and March 2019, and several major supermarkets have committed to reducing or eliminating their plastic.

The campaign was awarded a silver arrow and shortlisted at Cannes.

Directed by Chris Hugall at HOIPOLLOI